主办单位 Host Organizer
Many predicts a glut in the scale of retail in most cities in China, and the layout of shopping mall tends to be similar. In the era of E-commerce, the operation of shopping centers has come into a tough time. Also, the vast pandemic of Coronavirus has challenged the traditional retail format, and new retail concepts keep emerging. As Live Commerce is becoming a more popular, the traditional offline retail seems more difficult to survive. So, it is a question for us all to answer how can we resolve this problem.
The upgrade of consumption, aesthetic, and public interests has push the desire of shopping experience to a further level. People tends to go to places that could bring familiarity, thus providing immersive experience, scenes and locality might lead to this upgrade.
Shuncheng plaza locates at the most bustling business district of Kunming, Sanshi Road, of which the whole retail area takes 88856 sqm. It is also the biggest open retail complex of Yunnan, covering population of 400 million. Highest customer flow could reach 20 million max. Shuncheng Road is built in YUAN Dynasty, and the total length is 564m. The advantage of its geographical location has made it the key transportation nodes of Kunming during both MING Dynasty and QING Dynasty. Under such context, Shuncheng Road has gradually become the Tea Horse Road outside South City Wall. The group of “Ma Bang” come and go, has left us countless legend stories and also the spirits of bearing hardships and taking pains. There is no doubt that this is where local culture and memories rest upon. To bring back the past commercial context and “Ma Bang” culture, recall the century old shops and integrating new creative works, building up the new retail that can provide unique experience of locality and nature is the innovation that Shuncheng Plaza needs to try out.
Ripples quivered across to the distance just by a gentle touch of the surface, which is also our goal of holding this competition. Art Installation being a node of the circulation as market space being the anchor point of Shuncheng Plaza, thus making Shuncheng Plaza a unique space for Kunming.
CHAO，abbreviation of City、History、Art、Opportunity.
How to simulate the ripples of memories of Tea Horse Road, the innovation and unique public space full of locality and culture by creating just a key node is the our main challenge.
To create the atomosphere of Yunnan’s “food /clothes /housing / daily transport…” by method of creative interior Design and FF&E Design. It should consider the spatial experience as a whole and can be from point to surface. The concept should embrace the garden shopping center idea. Design should focus on the coherent narrative between interior and exterior facade, single story to be told. The design content should be able to represent Yunnan and make it the name card of delicate city culture, showcase the innovation power of Kunming. The space should contains culture and history, fashion and tradition and the start of new retail culture of Kunming. The market contains: Yunnan Souvenir and Gifts, Yunnan intangible cultural heritage and handicraft products, Yunnan originated brands, Yunnan Coffee and Tea space, Urban Lecture Hall.
Promote the experience of three districts by implementing art installation.The concept should consider district contexts, spatial feelings and feasibility, in coherence with the theme of Shuncheng garden shopping center.
Participant can choose freely where to put the installation. Also we provide two locations as a recommendation:
Subway Ventilation Shaft to the street side of West Tower of Shuncheng Plaza (can take the whole metro line 3 Exit B into consideration).
The design should not affect the operation of ventilation shaft(the top should not be covered).
3rd Floor terrace
to be connected to the 5th Floor market space in the near future.
Landscape Design for the whole public space of Shuncheng retail center. The design should take into consideration of vertical green, fashion and the resources of Kunming being the flower city. The method can be from surface to point, and the design scope can either cover the whole public space of shopper street or some key nodes.
Register on the official website of the competition and fill out the registration form to participate. This design competition is open to relevant professionals across the country. People in the field are not limited to companies and can participate in their own names. Students can participate in the competition individually or in groups, and there is no limit to the number of members in each group.
氛围营造组 / 艺术装置组 / 景观设计组 ATOMOSPHERE / ART INSTALLATION / LANDSCAPE DESIGN
A1 (841mm×594mm) panels shall be no less than 2 pieces, including but not limited to general plan, installation/building/landscape plan, elevations, sections, renderings and analysis diagrams, and any drawings that can fully express the design concept. (There are no special requirements for the layout of the panel, and the layout can be customized)
Provide a construction cost budget document (in any form) as one of the reference items for selection
设计过程视频记录 | VIDEO RECORD OF DESIGN PROCESS
In this competition, we encourage participants to record the design process through video. Whether it is professional photography equipment or smartphones, all can be used as a recording tool. We hope that participants will upload these images together. These videos will serve as the common record of this event, which will also be an extra bonus item for this competition
其他统一要求 | OTHER REQUIREMENTS
Proportion and size shall be in metric units. Panels, images, drawings, etc. shall be submitted in JPG format, the size of pixels shall not exceed 10,000, and the file size shall not exceed 20M per panel.
Participants are requested to submit sketches, working photos and other design process materials (the picture is in JPG format, not less than 150dpi)
Participants should adopt corresponding expressions according to the content, the format is not limited, and the drawing ratio is not limited.
A A4 paper WORD format design specification, not exceeding 500 words
Participant (team) related information, including name, address, phone number or WeChat, email, company name, recent photos, etc.
Works should be submitted online
Before submitting the work, please read the following terms carefully, fully understand and agree to it.
According to relevant national laws and regulations, the organizer believes that the “participant” or “author” who submits works has made the following irrevocable declaration of the copyright ownership of the submitted works:
1、原创声明 declaration of original work
The entry is the original work of the participant and does not infringe any patents, copyrights, trademarks and other intellectual property rights of anyone else; the work has not been published in newspapers, magazines, websites and other media, has not applied for patents or registered copyright, and has not participated Through other competitions, they have not entered commercial channels in any form. Participants guarantee that the entries will not participate in other design competitions or transfer to other parties in the form of the same work lifelong. Otherwise, the organizer will cancel its qualifications for participation, shortlisting and awards, withdraw bonuses, prizes, and reserve the right to pursue legal liabilities.
2、参赛作品知识产权归属 Attribution of intellectual property rights
The author has the copyright of the entry in accordance with the copyright law, and no one is allowed to modify or copy the entry without the permission of the author. The host and organizer of the competition and the participant all have the right to display and publicize the works, but the implementation of the above rights by either party shall not damage the legal rights of the author and the other party.
The team that won the prize of the competition, after the competition organizer and the organizer negotiate with the author to develop the work, if the work does not generate continuous economic benefits (including but not limited to architecture, art installation, landscape design, etc.), the right to use the work belongs to client, and there is no need to pay additional copyright fees. Subsequent signing of the design agreement, the intellectual property rights of the works will be specifically negotiated by the parties in the signed agreement